# Designated marketing area

Indicates the Nielsen Designated Market Area (DMA) code for the individual's location. DMAs are geographic regions defined by shared television and radio broadcast coverage. They help target campaigns by media market. Mapping codes to market names requires Nielsen's copyrighted crosswalk file.

- API name: `designated_marketing_area`
- Category: Geography
- Type · unit: Text
- Addresses with a value: 119.3M (99.6%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.

## Links

- [Catalog page](/catalog/v2/designated_marketing_area)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/designated_marketing_area.json)
- [API reference](/docs/reference/getattribute)