# Direct to brand fragrance purchaser likelihood

Ranks an individual's likelihood to purchase fragrances directly from brands, modeled based on whether the household always or regularly purchases fragrances online directly from the brand.

- API name: `direct_to_brand_fragrance_purchaser_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 28 to 75 rank

## Links

- [Catalog page](/catalog/v2/direct_to_brand_fragrance_purchaser_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/direct_to_brand_fragrance_purchaser_likelihood.json)
- [API reference](/docs/reference/getattribute)