# Facebook interest

Flag for household interest in or active use of Facebook, derived from social media engagement signals.

- API name: `facebook_interest`
- Category: Lifestyle
- Type · unit: Boolean
- Individuals with a value: 13.6M (5.3%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.

## Links

- [Catalog page](/catalog/v2/facebook_interest)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/facebook_interest.json)
- [API reference](/docs/reference/getattribute)