# Frozen food brand switcher likelihood

Ranks an individual's likelihood to switch brands of frozen food, modeled based on whether household members use frozen meals (e.g., frozen pizzas, frozen entrees) at least weekly, usually buy different brands, and are very willing to try different brands.

- API name: `frozen_food_brand_switcher_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 28 to 77 rank

## Links

- [Catalog page](/catalog/v2/frozen_food_brand_switcher_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/frozen_food_brand_switcher_likelihood.json)
- [API reference](/docs/reference/getattribute)