# Hair color purchaser likelihood

Ranks an individual's likelihood to regularly color their hair at home, including specific color preferences such as blonde, brown, or red.

- API name: `hair_color_purchaser_likelihood`
- Category: Lifestyle
- Type · unit: Integer
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: The highest of up to 4 source fields.
- Middle 50% of values: 59 to 91

## Links

- [Catalog page](/catalog/v2/hair_color_purchaser_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/hair_color_purchaser_likelihood.json)
- [API reference](/docs/reference/getattribute)