# Hair color purchaser red likelihood

Modeled likelihood that a household member colors their hair red at home every three to four months.

- API name: `hair_color_purchaser_red_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 31 to 80 rank
- Derivations:
  - Modeled — the attribute is calculated using an algorithm that takes known records as input.

## Links

- [Catalog page](/catalog/v2/hair_color_purchaser_red_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/hair_color_purchaser_red_likelihood.json)
- [API reference](/docs/reference/getattribute)