# Individual record marketing suitability

Indicates the quality of an individual's record for direct mail or telephone marketing.

- API name: `individual_record_marketing_suitability`
- Category: Reachability
- Type · unit: Text
- Individuals with a value: 172.5M (67.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.

## Links

- [Catalog page](/catalog/v2/individual_record_marketing_suitability)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/individual_record_marketing_suitability.json)
- [API reference](/docs/reference/getattribute)