# Laundry new product seeker likelihood

Ranks an individual's likelihood to be interested in and actively seek out new laundry products, modeled based on whether the person has tried at least one new laundry product in the last 6 months, is willing to try new laundry products, and is usually one of the first to try them.

- API name: `laundry_new_product_seeker_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 26 to 73 rank

## Links

- [Catalog page](/catalog/v2/laundry_new_product_seeker_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/laundry_new_product_seeker_likelihood.json)
- [API reference](/docs/reference/getattribute)