# Online personal care product buyer likelihood

Modeled likelihood that the individual buys personal-care products online at least every four to six months and sources 10%+ of monthly spend online.

- API name: `online_personal_care_product_buyer_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 28 to 75 rank

## Links

- [Catalog page](/catalog/v2/online_personal_care_product_buyer_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/online_personal_care_product_buyer_likelihood.json)
- [API reference](/docs/reference/getattribute)