# Online pet food buyer likelihood

Ranks an individual's likelihood to purchase pet food online, modeled based on whether household members purchased pet food or pet treats online in the last 12 months.

- API name: `online_pet_food_buyer_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 2 to 5 rank

## Links

- [Catalog page](/catalog/v2/online_pet_food_buyer_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/online_pet_food_buyer_likelihood.json)
- [API reference](/docs/reference/getattribute)