# Personal care new product seeker likelihood

Ranks an individual's likelihood to be interested in and actively seek out new personal care products, modeled based on whether the person has tried at least 3 new personal care products in the last 6 months, is very willing to try new ones, and is usually one of the first to do so.

- API name: `personal_care_new_product_seeker_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 25 to 73 rank

## Links

- [Catalog page](/catalog/v2/personal_care_new_product_seeker_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/personal_care_new_product_seeker_likelihood.json)
- [API reference](/docs/reference/getattribute)