# Pre shop planner likelihood

Ranks an individual's likelihood to be a pre-shop planner who researches and plans trips prior to going to the store, modeled based on whether the person plans 80% or more of household purchases by making lists, using coupons, or planning based on menus or sales.

- API name: `pre_shop_planner_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 25 to 73 rank

## Links

- [Catalog page](/catalog/v2/pre_shop_planner_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/pre_shop_planner_likelihood.json)
- [API reference](/docs/reference/getattribute)