# Premium natural personal care likelihood

Ranks an individual's likelihood to pay a price premium for natural personal care products, modeled based on whether the person considers it important for a personal care product to be natural when deciding what to buy.

- API name: `premium_natural_personal_care_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: The highest of up to 2 source fields.
- Middle 50% of values: 42 to 83 rank

## Links

- [Catalog page](/catalog/v2/premium_natural_personal_care_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/premium_natural_personal_care_likelihood.json)
- [API reference](/docs/reference/getattribute)