# Price matcher likelihood

Ranks an individual's likelihood to match prices across retailers, modeled based on whether the household price matches in the store or online all the time on regular shopping trips for household products.

- API name: `price_matcher_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 30 to 77 rank

## Links

- [Catalog page](/catalog/v2/price_matcher_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/price_matcher_likelihood.json)
- [API reference](/docs/reference/getattribute)