# Price motivated personal care product user likelihood

Ranks an individual's likelihood to purchase price sensitive to low cost personal care products, modeled based on whether the person considers price to be very important when buying personal care products.

- API name: `price_motivated_personal_care_product_user_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 30 to 78 rank

## Links

- [Catalog page](/catalog/v2/price_motivated_personal_care_product_user_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/price_motivated_personal_care_product_user_likelihood.json)
- [API reference](/docs/reference/getattribute)