# Price motivated shopper likelihood

Ranks an individual's likelihood to prioritize price when shopping for laundry, home cleaning, and personal care products, including their tendency to price match and willingness to cut cable service due to cost.

- API name: `price_motivated_shopper_likelihood`
- Category: Lifestyle
- Type · unit: Float · percent
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: The highest of up to 5 source fields.
- Middle 50% of values: 66 to 93 percent

## Links

- [Catalog page](/catalog/v2/price_motivated_shopper_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/price_motivated_shopper_likelihood.json)
- [API reference](/docs/reference/getattribute)