# Purchased via direct channel

Indicates whether someone in the household has made a purchase through a direct marketing channel such as mail order, sweepstakes, internet, or telemarketing.

- API name: `purchased_via_direct_channel`
- Category: Financial
- Type · unit: Boolean
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: True when any of up to 4 source fields is true.

## Links

- [Catalog page](/catalog/v2/purchased_via_direct_channel)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/purchased_via_direct_channel.json)
- [API reference](/docs/reference/getattribute)