# Read circulars to research trips likelihood

Ranks an individual's likelihood to have researched trips by reviewing newspaper or digital circulars, modeled based on whether the person looks through mailed or online flyers, looks forward to receiving store circulars, and considers them a big influence on deciding what products to buy.

- API name: `read_circulars_to_research_trips_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 25 to 73 rank

## Links

- [Catalog page](/catalog/v2/read_circulars_to_research_trips_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/read_circulars_to_research_trips_likelihood.json)
- [API reference](/docs/reference/getattribute)