# Scent seeker likelihood

Ranks an individual's likelihood to seek products with scents across categories, modeled based on whether the person prefers strong scents when buying home cleaning, laundry, and personal care products and if household members use air freshener products weekly.

- API name: `scent_seeker_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 29 to 78 rank

## Links

- [Catalog page](/catalog/v2/scent_seeker_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/scent_seeker_likelihood.json)
- [API reference](/docs/reference/getattribute)