# Shopping styles

Classifies the household's dominant shopping channel preference (e.g., online, in-store, catalog).

- API name: `shopping_styles`
- Category: Lifestyle
- Type · unit: Text
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Derivations:
  - Modeled — the attribute is calculated using an algorithm that takes known records as input.

## Links

- [Catalog page](/catalog/v2/shopping_styles)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/shopping_styles.json)
- [API reference](/docs/reference/getattribute)