# Social media preference customer likelihood

Ranks an individual's likelihood to review media via social networks, modeled based on whether the person considers Facebook, Twitter, or another social media site a top preference for receiving information and enjoys viewing advertising on those sites.

- API name: `social_media_preference_customer_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 25 to 74 rank

## Links

- [Catalog page](/catalog/v2/social_media_preference_customer_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/social_media_preference_customer_likelihood.json)
- [API reference](/docs/reference/getattribute)