# Store brand shopper likelihood

Ranks an individual's likelihood to purchase store-brand products, modeled based on whether the individual strongly agrees that private label (e.g., store brand) is just as good as brand name products and buys at least some private label.

- API name: `store_brand_shopper_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 29 to 76 rank

## Links

- [Catalog page](/catalog/v2/store_brand_shopper_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/store_brand_shopper_likelihood.json)
- [API reference](/docs/reference/getattribute)