# Web surfer brick mortar purchaser likelihood

Ranks an individual's likelihood to research online before making a purchase in a physical store, modeled based on whether the individual has looked at a product online and then gone to a store to buy it 6 or more times in the last 12 months.

- API name: `web_surfer_brick_mortar_purchaser_likelihood`
- Category: Lifestyle
- Type · unit: Integer · rank
- Individuals with a value: 257.6M (100.0%)
- Latest collection: Jun 1, 2026, refreshed every two months
- How values combine: Read from a single source field.
- Middle 50% of values: 28 to 71 rank

## Links

- [Catalog page](/catalog/v2/web_surfer_brick_mortar_purchaser_likelihood)
- [Published statistics (JSON)](https://static.faraday.ai/figv2/web_surfer_brick_mortar_purchaser_likelihood.json)
- [API reference](/docs/reference/getattribute)