Materials OEM story

Home renovations soared during the pandemic.

To capitalize on this opportunity, one building materials company needed a new digital strategy.

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The building materials company and Faraday

Facebook audience overlap was a challenge.

There had to be a way around it.

At the height of the pandemic, when seemingly every homeowner was renovating something or looking for a DIY project to pass the time, this building materials company knew they needed to act fast.

In spite of the surge of new interest, their Facebook Lookalike audiences weren't performing as well as they'd hoped — there was too much overlap between audiences. So, the company turned to Faraday to find new ways to enhance their campaigns.

After enriching their customer data with third-party data, Faraday used AI to create portable lookalike audiences that could be used on Facebook as well as other channels. Leveraging these audiences, the building materials company was able to significantly reduce audience overlap and reach a trove of people they'd never been able to target in previous digital advertising efforts.

Download the full case study for an in-depth look at this brand's story.

4% overlap

Faraday's custom audiences overlapped less than 4% with traditional Facebook Lookalike audiences, allowing the brand to reach people it had never been able to target before.

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Building Materials Company's Use Cases

Portable lookalikes

use case

Custom lookalike audiences delivered to your favorite channels. Finally, an easy way to expand your reach without sacrificing performance.

Categories

Acquisition

Predictions

Propensity
Persona

Integrations

Paid social

Lookalike seeding

use case

First-touch personalization is here. Create persona-based lookalike audiences in your favorite channels.

Categories

Personalization

Predictions

Persona

Integrations

Paid social

    Their Integrations

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