Community First story

Community First Credit Union.

Increasing member value by focusing campaign resources on finding more great-fit members.

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CFCU and Faraday

It was time for better targeting.

CFCU decided to get predictive with direct mail.

CFCU had always put their members first, but they knew that that alone wouldn't be enough to keep up with the fast-changing financial services industry. They needed better way to find and engage the right members.

Faraday enabled CFCU to find people who were most likely to need a specific loan or open an account, and reach them anywhere. When CFCU ran a 50/50 audience split test to see just how effective predictive audience targeting could be, they found that average balances, net interest revenue, and ROI all skyrocketed.

Download the full case study for an in-depth look at CFCU's story.

88% lift

By targeting high-value lookalike audiences through direct mail, Community First was able to increase its average member balance, resulting in a huge lift in returns on its marketing investment.

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Brands.

Connect with your customers like never before. Since 2012, Faraday has helped hundreds of brands find their edge through responsible data and ethical AI.

Community First's Use Cases

Lead scoring

use case

Predictive lead scoring done right. Get lead scores generated with a combination of first- and third-party data in your systems.

Categories

Acquisition

Predictions

Propensity
Persona

Integrations

CRM
ESP

Portable lookalikes

use case

Custom lookalike audiences delivered to your favorite channels. Finally, an easy way to expand your reach without sacrificing performance.

Categories

Acquisition

Predictions

Propensity
Persona

Integrations

Paid social

Their Integrations

More financial services stories

Advia Credit Union — 2.7X response lift

story

Using portable lookalike audiences to reach likely borrowers' mailboxes, Advia Credit Union got a big lift in response rates from qualified applicants.

Categories

Acquisition

Predictions

Propensity

Integrations

Mail (CSV)

InsurTech — 10% lower cost-per-lead

story

Using portable lookalikes, this early-stage insurtech company hit the road running, quickly optimizing its lead gen campaigns.

Categories

Acquisition

Predictions

Propensity

Integrations

Paid social