It was time for better targeting.
CFCU decided to get predictive with direct mail.
CFCU had always put their members first, but they knew that that alone wouldn't be enough to keep up with the fast-changing financial services industry. They needed better way to find and engage the right members.
Faraday enabled CFCU to find people who were most likely to need a specific loan or open an account, and reach them anywhere. When CFCU ran a 50/50 audience split test to see just how effective predictive audience targeting could be, they found that average balances, net interest revenue, and ROI all skyrocketed.
Download the full case study for an in-depth look at CFCU's story.
It was time for better targeting.
CFCU decided to get predictive with direct mail.
CFCU had always put their members first, but they knew that that alone wouldn't be enough to keep up with the fast-changing financial services industry. They needed better way to find and engage the right members.
Faraday enabled CFCU to find people who were most likely to need a specific loan or open an account, and reach them anywhere. When CFCU ran a 50/50 audience split test to see just how effective predictive audience targeting could be, they found that average balances, net interest revenue, and ROI all skyrocketed.
Download the full case study for an in-depth look at CFCU's story.
88% lift
By targeting high-value lookalike audiences through direct mail, Community First was able to increase its average member balance, resulting in a huge lift in returns on its marketing investment.
Connect with your customers like never before. Since 2012, Faraday has helped hundreds of brands find their edge through responsible data and ethical AI.