Home decor story

Home decor brand.

Enhancing its digital transformation strategy with Faraday's targeting solutions for Facebook advertising.

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The home decor brand and Faraday

It was time for new lookalike audiences.

Accurate customer personas were key.

In order to compete with newer, digitally savvy brands, this longstanding furniture and home decor company needed to ramp up its online strategy.

With Faraday’s AI-generated personas, they were able to create Facebook lookalike audiences based on their existing customers. And it did the trick! Conversion rates soared, ROAS dramatically improved, and CPA fell.

Download the full case study for an in-depth look at this brand's story.

2.8X lift

Facebook conversions.

Portable lookalikes enabled the brand to reach more likely buyers, resulting in higher conversion rates and ROAS.

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Brands.

Connect with your customers like never before. Since 2012, Faraday has helped hundreds of brands find their edge through responsible data and ethical AI.

Home Decor Brand's Use Cases

Lookalike seeding

use case

First-touch personalization is here. Create persona-based lookalike audiences in your favorite channels.

Categories

Personalization

Predictions

Persona

Integrations

Paid social

Customer profiles

Use Case

Online behavior is misleading. Basic demographics don't cut it. With Faraday, you can reach a level of insight that most brands only dream of.

Categories

Insights

Predictions

Persona
CLV
Propensity

Integrations

Faraday

Their Integrations

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ESP