It was time for new lookalike audiences.
Accurate customer personas were key.
In order to compete with newer, digitally savvy brands, this longstanding furniture and home decor company needed to ramp up its online strategy.
With Faraday’s AI-generated personas, they were able to create Facebook lookalike audiences based on their existing customers. And it did the trick! Conversion rates soared, ROAS dramatically improved, and CPA fell.
Download the full case study for an in-depth look at this brand's story.
It was time for new lookalike audiences.
Accurate customer personas were key.
In order to compete with newer, digitally savvy brands, this longstanding furniture and home decor company needed to ramp up its online strategy.
With Faraday’s AI-generated personas, they were able to create Facebook lookalike audiences based on their existing customers. And it did the trick! Conversion rates soared, ROAS dramatically improved, and CPA fell.
Download the full case study for an in-depth look at this brand's story.
2.8X lift
Portable lookalikes enabled the brand to reach more likely buyers, resulting in higher conversion rates and ROAS.
Connect with your customers like never before. Since 2012, Faraday has helped hundreds of brands find their edge through responsible data and ethical AI.