Home services and technology

Household level predictions at your fingertips

Faraday can predict which households, homeowners, or residents are likely to engage with your brand, letting you run smarter campaigns and deliver better experiences across every customer’s journey.

Here’s how home services companies use Faraday AI

• Find

  Head-of-household and location-based targeting

  Reach likely-to-act homeowners or heads-of-households through social, display, or direct mail. Faraday can also identify hotspots for geo-targeted SEM and canvassing campaigns.

• Convert

  Prioritized, personalized lead engagement

  Use custom lead conversion models to predict which leads are most likely to use your service or buy your products. Then, prioritize onsite assessments for the likeliest candidates and nurture the rest with personalized campaigns.

• Engage

  Growing LTV with upsell modeling

  Faraday uses major life events and hundreds of other data points to build powerful upsell and cross-sell models. We use those to regularly score your customers and notify your systems when new opportunities emerge.

• Retain

  Churn risk detection and intervention

  Using similar life event data, Faraday can build churn models to predict which customers are likely to stop using your services. When churn risks are detected, we alert your systems so you can intervene before it’s too late.

• Committed to B2C

  We do one thing: AI for the B2C customer lifecycle, and we’ve been the market leader for 5+ years.

  Our focus

• Integrated everywhere

  We’re connected to 260+ systems, optimizing your work with AI wherever you spend your day.

  List of integrations

• Privacy & performance

  We practice data non-proliferation. You get access to rich data without seeing any one person’s details.

  Privacy matters