Insurtech story

Young brands are leveraging Facebook for quick growth.

But this growing insurtech company needed to find better leads than what Facebook was offering.

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The insurtech brand and Faraday

How to reliably expand their reach?

Portable lookalike audiences for Facebook and beyond.

Competing with the big insurance players requires younger insurtech companies to engage consumers that fit their niche. This insurtech company was using Facebook lookalike audiences to find leads, and they approached Faraday to take their audiences to the next level.

With Faraday’s consumer data and custom lookalike models, they were able to uncover distinct customer attributes and reach new audiences of likely customers across the US. After enhancing their lead gen strategy with Faraday, the insurtech company began reaching more and more of their ideal customers and significantly reduced their average cost-per-lead.

Download the full case study for an in-depth look at this brand's story.

10% lower CPL

Faraday's custom lookalike audiences enabled the brand to target leads most likely to convert on Facebook, leading to lower CPL and CPM.

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Brands.

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InsurTech Brand's Use Cases

Portable lookalikes

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Custom lookalike audiences delivered to your favorite channels. Finally, an easy way to expand your reach without sacrificing performance.

Categories

Acquisition

Predictions

Propensity
Persona

Integrations

Paid social

Lead scoring

use case

Predictive lead scoring done right. Get lead scores generated with a combination of first- and third-party data in your systems.

Categories

Acquisition

Predictions

Propensity
Persona

Integrations

CRM
ESP

Their Integrations

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