How to reliably expand their reach?
Portable lookalike audiences for Facebook and beyond.
Competing with the big insurance players requires younger insurtech companies to engage consumers that fit their niche. This insurtech company was using Facebook lookalike audiences to find leads, and they approached Faraday to take their audiences to the next level.
With Faraday’s consumer data and custom lookalike models, they were able to uncover distinct customer attributes and reach new audiences of likely customers across the US. After enhancing their lead gen strategy with Faraday, the insurtech company began reaching more and more of their ideal customers and significantly reduced their average cost-per-lead.
Download the full case study for an in-depth look at this brand's story.
How to reliably expand their reach?
Portable lookalike audiences for Facebook and beyond.
Competing with the big insurance players requires younger insurtech companies to engage consumers that fit their niche. This insurtech company was using Facebook lookalike audiences to find leads, and they approached Faraday to take their audiences to the next level.
With Faraday’s consumer data and custom lookalike models, they were able to uncover distinct customer attributes and reach new audiences of likely customers across the US. After enhancing their lead gen strategy with Faraday, the insurtech company began reaching more and more of their ideal customers and significantly reduced their average cost-per-lead.
Download the full case study for an in-depth look at this brand's story.
10% lower CPL
Faraday's custom lookalike audiences enabled the brand to target leads most likely to convert on Facebook, leading to lower CPL and CPM.
Connect with your customers like never before. Since 2012, Faraday has helped hundreds of brands find their edge through responsible data and ethical AI.