NYSERDA story

Direct mail is making a comeback.

Look no further than the hyper-targeted campaigns these HVAC contractors ran to reach more households.

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NYSERDA and Faraday

Reliable household-level targeting.

It makes all the difference — and AI can do it in a snap.

Since 2018, Faraday has been working with the New York State Energy Research and Development Authority (NYSERDA) to encourage the adoption of clean energy and reduce customer acquisition costs for HVAC contractors.

When they first teamed up, these contractors were looking to reduce CAC by optimizing their direct mail campaigns. Faraday’s prediction platform not only enabled them to generate new audiences, but also scored those audiences based on their likelihood to complete an installation.

In the end, the contractors were able to target over one million new households with Faraday's predictive lead scoring solution. And it got even better — the installation rate for these households was 4X higher than that of traditionally segmented audiences used in the past.

Download the full case study for an in-depth look at NYSERDA's story.

1 million leads

Predictive lead scoring allowed NYSERDA to target over a million qualified new leads across New York, resulting in higher approval rates and higher installation rates.

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Brands.

Connect with your customers like never before. Since 2012, Faraday has helped hundreds of brands find their edge through responsible data and ethical AI.

NYSERDA's Use Cases

Portable lookalikes

use case

Custom lookalike audiences delivered to your favorite channels. Finally, an easy way to expand your reach without sacrificing performance.

Categories

Acquisition

Predictions

Propensity
Persona

Integrations

Paid social

Geotargeting

use case

Put your money where your buyers are. Faraday adds a predictive layer to your location-based targeting strategies.

Categories

Acquisition

Predictions

Propensity
Persona

Integrations

Paid social
SEM

Their Integrations

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