Reliable household-level targeting.
It makes all the difference — and AI can do it in a snap.
Since 2018, Faraday has been working with the New York State Energy Research and Development Authority (NYSERDA) to encourage the adoption of clean energy and reduce customer acquisition costs for HVAC contractors.
When they first teamed up, these contractors were looking to reduce CAC by optimizing their direct mail campaigns. Faraday’s prediction platform not only enabled them to generate new audiences, but also scored those audiences based on their likelihood to complete an installation.
In the end, the contractors were able to target over one million new households with Faraday's predictive lead scoring solution. And it got even better — the installation rate for these households was 4X higher than that of traditionally segmented audiences used in the past.
Download the full case study for an in-depth look at NYSERDA's story.
Reliable household-level targeting.
It makes all the difference — and AI can do it in a snap.
Since 2018, Faraday has been working with the New York State Energy Research and Development Authority (NYSERDA) to encourage the adoption of clean energy and reduce customer acquisition costs for HVAC contractors.
When they first teamed up, these contractors were looking to reduce CAC by optimizing their direct mail campaigns. Faraday’s prediction platform not only enabled them to generate new audiences, but also scored those audiences based on their likelihood to complete an installation.
In the end, the contractors were able to target over one million new households with Faraday's predictive lead scoring solution. And it got even better — the installation rate for these households was 4X higher than that of traditionally segmented audiences used in the past.
Download the full case study for an in-depth look at NYSERDA's story.
1 million leads
Predictive lead scoring allowed NYSERDA to target over a million qualified new leads across New York, resulting in higher approval rates and higher installation rates.
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