Ogee was seeing a spike in growth.
Only a rock solid strategy could sustain it.
After acquiring a swell of new customers using Facebook’s built-in targeting capabilities, this skincare brand wanted to optimize their ROAS by reaching higher-LTV customers.
With Faraday, Ogee was able to generate custom lookalike audiences based on existing high-LTV customers, allowing them to expand their reach among people more likely to buy their products. In the end, a lower cost-per-result and higher average order value for their enhanced Facebook campaigns led to a 33.5% lift in ROAS.
Download the full case study for an in-depth look at Ogee's story.
Ogee was seeing a spike in growth.
Only a rock solid strategy could sustain it.
After acquiring a swell of new customers using Facebook’s built-in targeting capabilities, this skincare brand wanted to optimize their ROAS by reaching higher-LTV customers.
With Faraday, Ogee was able to generate custom lookalike audiences based on existing high-LTV customers, allowing them to expand their reach among people more likely to buy their products. In the end, a lower cost-per-result and higher average order value for their enhanced Facebook campaigns led to a 33.5% lift in ROAS.
Download the full case study for an in-depth look at Ogee's story.
34% lift
Portable lookalikes enabled Ogee to target likely customers on Facebook, resulting in improved return on ad spend and higher AOV.
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