Mailable from Faraday
Introduction
Cohorts are the building blocks of your predictions in Faraday, and your Mailable U.S. population cohort will enable you to use direct mail. Follow the steps below to create your Mailable U.S. population cohort.
Getting started
Make sure you have a Faraday account (signup is free!) and that it's not in test mode.
Shortcuts
Your account may already have a cohort representing your mailable u.s. population. Before following the instructions below, check your existing cohorts.
Cohort
Your Mailable U.S. population cohort is a formal, fluid representation of your mailable u.s. population. You'll use this cohort, along with others, as building blocks to configure Faraday to make powerful predictions about your mailable u.s. population and others.
Filtering
Here you will specify the qualifications a person needs to meet to be part of this cohort. If everyone in the dataset should be a member, you can skip this section.
-
Skip the Events section.
-
Click the Add trait button.
-
From the list of traits, choose the 'Head of household (useful for mailers or canvassing)' trait.
-
Click Next
-
Fill out the form:
- In the dropdown on the left, choose Equal to
- On the right, enter the value true.
-
Click Finish
-
Click the Add trait button.
-
From the list of traits, choose the 'Currently vacant' trait.
-
Click Next
-
Fill out the form:
- In the dropdown on the left, choose Equal to
- On the right, enter the value false.
-
Click Finish
-
Click the Add trait button.
-
From the list of traits, choose the 'USPS-indicated in service' trait.
-
Click Next
-
Fill out the form:
- In the dropdown on the left, choose Equal to
- On the right, enter the value true.
-
Click Finish
-
Click the Add trait button.
-
From the list of traits, choose the 'Record quality code' trait.
-
Click Next
-
Fill out the form:
- In the dropdown on the left, choose Value is one of
- On the right, enter the value ["Mailable"].
Finishing touches
Your new cohort is now ready to use!
Conclusion
With your Mailable U.S. population cohort created from a dataset based on Faraday mailable u.s. population data, you're ready to use your cohort in a prediction!