Mailable from Faraday

Introduction

Cohorts are the building blocks of your predictions in Faraday, and your Mailable U.S. population cohort will enable you to use direct mail. Follow the steps below to create your Mailable U.S. population cohort.

Getting started

Make sure you have a Faraday account (signup is free!) and that it's not in test mode.

Shortcuts

Your account may already have a cohort representing your mailable u.s. population. Before following the instructions below, check your existing cohorts.

Cohort

Your Mailable U.S. population cohort is a formal, fluid representation of your mailable u.s. population. You'll use this cohort, along with others, as building blocks to configure Faraday to make powerful predictions about your mailable u.s. population and others.

  • In the navigation sidebar, click Cohorts. Screenshot of the cohorts list, empty
  • Click the New cohort button. Screenshot of the new cohort form, empty

Filtering

Here you will specify the qualifications a person needs to meet to be part of this cohort. If everyone in the dataset should be a member, you can skip this section.

  • Skip the Events section.

  • Click the Add trait button.

  • From the list of traits, choose the 'Currently vacant' trait.

  • Click Next

  • Fill out the form:

    • Select all checkboxes except for true.
  • Click Finish

  • Click the Add trait button.

  • From the list of traits, choose the 'USPS-indicated in service' trait.

  • Click Next

  • Fill out the form:

    • Select the ["true"] checkbox.
  • Click Finish

  • Click the Add trait button.

  • From the list of traits, choose the 'Record quality code' trait.

  • Click Next

  • Fill out the form:

    • In the dropdown on the left, choose Value is one of
    • On the right, enter the value ["Mailable"].
  • Click Finish Screenshot of the new cohort form with trait property details

Finishing touches

  • Enter a memorable name, like "Mailable U.S. population." Screenshot of the new cohort form filled out
  • Click the Save cohort button.

Your new cohort is now ready to use!

Conclusion

With your Mailable U.S. population cohort created from a dataset based on Faraday mailable u.s. population data, you're ready to use your cohort in a prediction!