Lookup API

Introduction

Faraday makes your predictions available at a secure lookup API endpoint, enabling you to embed in real-time contexts. Discover your brand's bespoke personas, score your customers for churn risk, find repeat purchasers, and more, enabling you to confidently engage the right customers, at the right time, with personalized, relevant content. The best part? No code—and no PhD—required.

Getting started

Make sure you have a Faraday account (signup is free!) and that it's not in test mode.

Prerequisites

You'll need the following details to create your connection to Lookup API:

Connection

Setting up your connection

First, you'll need to grant Faraday access to Lookup API.

Creating your connection

Now you can connect Faraday to Lookup API.

• In the navigation sidebar, choose Connections.
• Click the New Connection button.
• Fill out the form
  • Choose Lookup API.
  • Skip "Step 1" — you've already completed it!
  • For "Step 2," fill out the connection details you gathered above.
  • Enter a memorable name, like "My Lookup API connection".
  • Click the Save connection button.

Wait briefly while Faraday establishes your connection. It shouldn't take long.

Your new connection is now ready to use!