Explore lets you use your data–once it’s been unified with the Faraday Identity Graph’s hundreds of responsibly-sourced, cookieless, offline attributes–to geographically analyze your persona sets, customers, leads, and any other group of people that you've configured in Faraday.
- Navigate to Cohorts.
- In the far right column, show in explore, toggle the specific cohorts you're interested in analyzing to the right. The toggle will be green when it's enabled for use in Explore, and you'll receive an email when you can use them.
- Navigate to Persona sets.
- In the far right column, show in explore, toggle the specific persona sets you're interested in analyzing to the right. The toggle will be green when it's enabled for use in Explore, where persona names will display underneath the cohort that they were created in, and you'll receive an email when you can use them.
Once your desired cohorts and/or persona sets are enabled in Explore, navigate to Explore's map view. Click the cohort and persona icons in the upper left navigator, then select each one you'd like to overlay on the map. This will populate them, colorized, so that you can see where they exist in relation to your location-based initiatives–when considering opening a new storefront, for example.
Explore's analysis view provides the same set of selectable cohorts and persona sets, and allows you to compare them to one another as well as to the U.S. baseline across hundreds of traits relevant to your organization. Simply select the personas, segments, and cohorts you'd like to compare, then pick a trait to compare against in the menu on the right-hand side. Analysis in this way can be particularly useful when comparing your cohorts or personas to each other by household income, for example.