Explore

Explore lets you use your data–once it’s been unified with the Faraday Identity Graph’s hundreds of responsibly-sourced, cookieless, offline attributes–to analyze your persona sets, customers, leads, and any other group of people that you've configured in Faraday.

Enabling cohorts and persona sets for use in Explore

Cohorts

  1. Navigate to Cohorts.
  2. In the far right column, show in explore, toggle the specific cohorts you're interested in analyzing to the right. The toggle will be green when it's enabled for use in Explore, and you'll receive an email when you can use them.

Screenshot of cohorts with show in Explore toggled

Persona sets

  1. Navigate to Persona sets.
  2. In the far right column, show in explore, toggle the specific persona sets you're interested in analyzing to the right. The toggle will be green when it's enabled for use in Explore, where persona names will display underneath the cohort that they were created in, and you'll receive an email when you can use them.

Screenshot of persona sets with show in Explore toggled

Analyzing with Explore

Explore's analysis view provides the same set of selectable cohorts and persona sets, and allows you to compare them to one another as well as to the U.S. baseline across hundreds of traits relevant to your organization. Simply select the personas, segments, and cohorts you'd like to compare, then pick a trait to compare against in the menu on the right-hand side. Analysis in this way can be particularly useful when comparing your cohorts or personas to each other by household income, for example.

Screenshot of Explore's analysis view with cohorts and personas toggled