On-demand webinar

Predictive targeting strategies to optimize and scale Facebook ads

About the webinar

Lost on Facebook?

Learn the three strategies our clients use to break through performance ceilings

In the second episode of our Predictive Marketing webinar series, learn strategies to optimize and scale Facebook ads, allowing you to work smarter and more efficiently to reach the right people at the right time. Many marketers are currently facing issues like audience fatigue, low conversion rates, and standing apart from their competitors in the ad space. Using the Faraday Prediction Cloud, we’ve got a few tricks up our sleeve to help you leap these hurdles.

Watch this webinar to learn:

  • How to optimize core audiences with predictive geotargeting
  • How to expand your reach with custom lookalike audiences
  • How to deliver highly personalized ads with persona-based lookalike seeding

"Many of our DTC brands might not have brick-and-mortar locations anymore — the modern landlord is Facebook."

— Robbie Adler, Chief Strategy Officer at Faraday


  • Robbie Adler
  • Chief Strategy Officer, Faraday
Rachel Boyle
  • Senior Account Manager, Faraday
Pat Doherty
  • Product Marketer, Faraday