Join us for a

Personalization bootcamp

On-demand virtual summit

Get your personalized marketing in shape!

Roll out your yoga mat for three on-demand sessions with leading brands.

Session one

Personalization, personas, & the pandemic

Teresa Salamone, Customer Insights Analyst, Interior Define Daphne Chow, Digital Analytics Manager, Boll & Branch Robbie Adler, Co-founder and Chief Strategy Officer, Faraday

Interior Define and Boll & Branch discuss their strategies for customer segmentation, personalization at scale, and how their dominant personas have shifted over the course of the pandemic.

Session two

AI and digital transformation strategies in marketing

Kelly Hellickson, President & CXO, EmpowerFi Jon Torrey, Director of Digital Marketing, Searchlight Advertising Robbie Adler, Co-founder and Chief Strategy Officer, Faraday

In the second session of our personalization bootcamp, agencies EmpowerFi and Searchlight Advertising discuss how AI is involved in their respective markets' digital transformation, and how personalization plays a role.

Session three

Choosing a machine learning platform for predictive personalization

Steven Gmelin, VP of Digital Sales & Strategy, ALOHA Robbie Adler, Co-founder and Chief Strategy Officer, Faraday

Catch ALOHA discussing how they approached choosing a machine learning platform for the end goal of predictive personalization, from deferring the decision to adopting a platform.