Customer.io + Faraday
About Customer.io
Customer.io has everything you need to automate messages at scale, whether you’re looking to send targeted one-to-one messages, broadcast to a group of people, or win back people who have gone inactive.
How we work together
Faraday and Customer.io seamlessly integrate to help you deliver even smarter customer communications with consumer predictions. Faraday automatically enriches your data and predicts which customers are most likely to take the next step in the journey.
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Personalization
Faraday identifies personas within your customer base and pushes them to Customer.io, letting you curate messaging and creative that resonate with each individual at every touchpoint.
Learn more: Personalization with Faraday
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Real-time lead scoring
Prioritize your leads and deliver more relevant communications faster. Faraday can enrich and score new contacts via API, pushing predictions to Iterable in real time.
Learn more: Connecting Iterable via API
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Lifetime value predictions
Further engage customers who have more to spend with you. Faraday predicts every customer’s lifetime value and flags those who haven’t reached their full potential.
Learn more: Maximizing CLV with Faraday
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Churn prevention
Use churn scores to proactively re-engage risky customers with appropriate offers and discounts. Faraday regularly re-scores your customers and flags new churn-risks in Iterable.
Learn more: Scheduled evaluation
Additional resources
- Read our partnership announcement blog post
- Learn how to connect Faraday to Iterable via API
Ready to get started?