EmpowerFi + Faraday
Where strategic marketing and data science collide
EmpowerFi + Faraday help financial institutions exceed their growth objectives with AI-driven strategies and multi-channel marketing campaign execution.
Meet IntelliFi, AI-driven marketing analytics
Enhanced consumer analytics and reporting designed to help you answer the big questions. Understand what makes your account holders unique, how they evolve over time, why the engage with you, and more.
Omnichannel lookalike targeting designed to help you find and reach the right people with the right message. Target likely-to-act audiences online and offline, identify hotspots for geo-targeted campaigns, and more.
AI-driven persona development and assignment designed to help you personalize experiences at every touchpoint. Leverage computed personas to personalize ad creative, nurture campaigns, on-page and in-app promotions, and more.
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