Shopify + Faraday
Faraday Personas & Insights
How do you go about analyzing your Shopify data? Would you say it’s easy to uncover valuable learnings? What if there was an app that used advanced data science to surface actionable insights about your customers? What if it was free?
Well, it’s here: Faraday Personas & Insights, everything you need to know about the customers you love.
A Shopify app like no other
Advanced customer analytics requires more than transactional data and Excel formulas — it requires rich third-party data and proven machine learning algorithms. Our app automatically matches your customers to the Faraday Identity Graph, enabling machine learning models to describe who your customers are as real people, beyond clicks and transactions.
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Always be experimenting
Whenever you send out an email, add a new product, or launch a new promotion, it’s a chance to learn how your brand works. With Faraday, you can watch this graph to see how your efforts impacts each of your personas.
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Embrace change
Your brand is a living, breathing organism. Over time, it will adapt to the world around you. Customer groups that were once crucial to your success may fade to the background, and surprising new segments may leap into action overnight.
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Relevance is king and queen
Now more than ever, consumers demand to be treated like the individuals they are. The hard part is personalizing at scale: developing copy, creative, and products that speak to each of your personas.
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All commerce is local
You joined the Shopify revolution because you know that your brand matters to your customers. You understand that building a great business means connecting with the people that you sell to, everyday.
Need a hand?