Overview

Become a prediction expert.

Your one-stop shop for case studies, guides, webinars, and every other resource you need to master predictive marketing.

Looking for up-to-the-minute stuff?Read about trends for modern marketers on our blog.

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Featured stories

Advia Credit Union — 2.7X response lift

story

Using portable lookalike audiences to reach likely borrowers' mailboxes, Advia Credit Union got a big lift in response rates from qualified applicants.

Categories

Acquisition

Predictions

Propensity

Integrations

Mail (CSV)

Marley Spoon — 5X better churn predictions

story

Using a predictive churn model, Marley Spoon identified their risky customers faster than traditional retention methods.

Categories

Engagement

Predictions

Propensity

Integrations

Database

Interior Define — 2.5X ROAS with Faraday bid modifiers

story

Using geo-bid modifiers across its SEM campaigns, Interior Define saw more conversions, higher conversion value, and lower cost-per-acquisition.

Categories

Acquisition
Insights

Predictions

Propensity
Persona

Integrations

SEM
Paid social

Burrow — 1 in 3 sales coordinated using Faraday predictions

story

Using Faraday to its fullest potential, Burrow improved brand alignment and optimized every facet of its omnichannel strategy.

Categories

Insights
Engagement

Predictions

Propensity
Persona
CLV

Integrations

Paid social
ESP

Looking for more?Browse through all of our customer stories.

All customer stories

Guides

Faraday starter guide

Everything you need to know about getting started with the Faraday Prediction Cloud.

Build your own prediction cloud

Buy or build: still on the fence? This guide covers everything you need to know to build your own Faraday-like AI capabilities.

Growth marketing playbook

Learn how every tool you use to identify and reach prospects – from personas and lead scoring to SEM and direct mail – can be improved with data science.

Predictive personalization playbook

Personalization is a must for any brand that wants to grow. In this guide, learn how to implement it at scale and gain valuable customer insights.

Facebook playbook

Learn how to run even smarter campaigns and unlock advanced audience capabilities with consumer predictions.

Google Ads playbook

Learn how to optimize your Google Ads bidding strategy and target more high-value customers with SEM.

Predictive household targeting

Get the step-by-step breakdown of how a clean energy company used Faraday to target more households and increase conversion rates.

Customer lifecycle optimization

Get Faraday's four-step path to prediction and learn how you can start making predictions with just pen and paper today.

Videos and Webinars

Join leading brands for a personalization bootcamp

Get your personalized marketing in shape! Roll out your yoga mat for any or all of three brand-led sessions focused on predictive personalization on November 10, 2021 at 1:30pm ET.

Predictive targeting strategies to optimize and scale Facebook ads

Discover three proven strategies for reaching your ideal customers on Facebook and achieving meaningful return on ad spend.

Creating powerful customer profiles with enhanced data

Explore data-driven strategies for understanding your customers and see how customer profile analyses work in the Faraday Prediction Cloud.

Creating a customer retention strategy with data at its core

Faraday CEO Andy Rossmeissl discusses data-driven retention strategies with industry experts from Reebok, Lob, and Mattel.

Data science for growth

Alex Kubo, VP eCommerce + Digital Marketing at Burrow shares how his team uses data science to grow smarter.

Predicting consumer behavior with propensity models

Faraday’s Director of Data Science breaks down propensity models and how brands can leverage them to build customer engagement strategies that work.

Scaling personalization with machine learning

Faraday’s data science and customer success directors discuss how AI-built personas can help brands better understand their customers.

Next-level lead conversion strategies

Faraday and ActiveProspect share how top-performing sales and call center teams help reps optimize their outreach.

Using AI to drive credit union growth

Faraday and EmpowerFi explore the most impactful applications of AI in credit union marketing.

Optimizing the insurance funnel from capture to customer

Faraday and ActiveProspect go over the proven tools and processes insurance companies can use to capture more high-value leads.