Advia Credit Union — 2.7X response lift
story
Using portable lookalike audiences to reach likely borrowers' mailboxes, Advia Credit Union got a big lift in response rates from qualified applicants.
Overview
Become a prediction expert.
Your one-stop shop for case studies, guides, webinars, and every other resource you need to master predictive marketing.
Looking for up-to-the-minute stuff?Read about trends for modern marketers on our blog.
Read the blogFeatured stories
Marley Spoon — 5X better churn predictions
story
Using a predictive churn model, Marley Spoon identified their risky customers faster than traditional retention methods.
Interior Define — 2.5X ROAS with Faraday bid modifiers
story
Using geo-bid modifiers across its SEM campaigns, Interior Define saw more conversions, higher conversion value, and lower cost-per-acquisition.
Burrow — 1 in 3 sales coordinated using Faraday predictions
story
Using Faraday to its fullest potential, Burrow improved brand alignment and optimized every facet of its omnichannel strategy.
Looking for more?Browse through all of our customer stories.
All customer storiesGuides
Faraday Responsible AI policy
Learn how our company adheres to five critical Responsible AI principles.
Responsible AI guide for finance and real estate
Learn about compliance, security, and common use cases.
Faraday starter guide
Everything you need to know about getting started with the Faraday Prediction Cloud.
Build your own prediction cloud
Buy or build: still on the fence? This guide covers everything you need to know to build your own Faraday-like AI capabilities.
Growth marketing playbook
Learn how every tool you use to identify and reach prospects – from personas and lead scoring to SEM and direct mail – can be improved with data science.
Predictive personalization playbook
Personalization is a must for any brand that wants to grow. In this guide, learn how to implement it at scale and gain valuable customer insights.
Facebook playbook
Learn how to run even smarter campaigns and unlock advanced audience capabilities with consumer predictions.
Google Ads playbook
Learn how to optimize your Google Ads bidding strategy and target more high-value customers with SEM.
Predictive household targeting
Get the step-by-step breakdown of how a clean energy company used Faraday to target more households and increase conversion rates.
Customer lifecycle optimization
Get Faraday's four-step path to prediction and learn how you can start making predictions with just pen and paper today.
Videos and Webinars
Growth Reboot '22: Decoding data privacy and cookie-less marketing
Learn how to navigate recent privacy changes and discover what you can do to power a smarter full-funnel marketing strategy with experts from Burrow, Thirstie, and Algorex Health.
Choosing a machine learning platform for predictive personalization
Featuring ALOHA, learn how they approached choosing a machine learning platform for the end goal of predictive personalization, from deferring the decision to adopting a platform.
AI and digital transformation strategies in marketing
Featuring agencies EmpowerFi and Searchlight Advertising, learn how AI is involved in their respective markets' digital transformation, and how personalization plays a role.
Personalization, personas, & the pandemic
Featuring Interior Define and Boll & Branch, learn strategies for customer segmentation, personalization at scale, and how their dominant personas have shifted over the course of the pandemic.
Predictive targeting strategies to optimize and scale Facebook ads
Discover three proven strategies for reaching your ideal customers on Facebook and achieving meaningful return on ad spend.
Creating powerful customer profiles with enhanced data
Explore data-driven strategies for understanding your customers and see how customer profile analyses work in the Faraday Prediction Cloud.
Creating a customer retention strategy with data at its core
Faraday CEO Andy Rossmeissl discusses data-driven retention strategies with industry experts from Reebok, Lob, and Mattel.
Data science for growth
Alex Kubo, VP eCommerce + Digital Marketing at Burrow shares how his team uses data science to grow smarter.
Predicting consumer behavior with propensity models
Faraday’s Director of Data Science breaks down propensity models and how brands can leverage them to build customer engagement strategies that work.
Scaling personalization with machine learning
Faraday’s data science and customer success directors discuss how AI-built personas can help brands better understand their customers.
Next-level lead conversion strategies
Faraday and ActiveProspect share how top-performing sales and call center teams help reps optimize their outreach.
Using AI to drive credit union growth
Faraday and EmpowerFi explore the most impactful applications of AI in credit union marketing.
Optimizing the insurance funnel from capture to customer
Faraday and ActiveProspect go over the proven tools and processes insurance companies can use to capture more high-value leads.