Blog posts, guides, case studies, and whitepapers to help you learn about AI
For some people, the best way to wrap their heads around our predictive future is with a few articles on the subway commute. Jump to: blog posts - case studies — guides — whitepapers - webinars & videos
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Burrow coordinates 1 in 3 sales with Faraday AI
How Burrow used enhanced customer insights and predictions to take omnichannel marketing to the next level.
Advia drives loan applications with member predictions
How Advia Credit Union put AI-driven member predictions to work across their auto loan campaigns.
Predicting churn 5X better than traditional methods
How churn modeling helped this meal delivery brand predict churn 5X better than rules-based segmentation.
Cabot guides retail expansion with data science
How Cabot Creamery is informing future retail exapansion desicisions with enhanced customer insights and location recommendations.
Saatchi Art reduces CPL by over 50% on Facebook
How Saatchi Art reduced their average cost-per-lead (CPL) with a Faraday lead generation model.
Improving call center lead conversion rates
How an Inc 500 solar installer improved their call center efficiency with predictive lead scoring.
Ogee reaches a 33% lift in ROAS on Facebook
How Ogee increased its return on ad spend (ROAS) on Facebook by 33% with custom lookalike audiences.
Community First Credit Union boosts direct mail ROI
How CFCU saw a 24% increase in ROI on their direct mail campaigns by reaching likely depositors in their region.
InsurTech startup enhances FB lead gen strategy
How a young InsurTech company used Faraday insights and predictions to reach consumers in their niche.
Home decor company strengthens digital strategy
How one traditional retailer leveraged data science to create lookalike audiences and increase revenue.
HVAC contractors optimize direct mail campaigns
How New York-based contractors used predictive lead scoring to reach over one million new households.
Targeting homeowners with AI-built audiences
How a leading window and building materials manufacturer used AI to optimize its Facebook campaigns.
A luxury lingerie brand increases conversions by 43%
How an established brand used custom lookalike audiences to attract high-value customers during the holiday season.
Interior Define achieves a 147% increase in ROAS
How Interior Define uses predictive geo-targeting in its SEM strategy to reach more high-value customers.
How to build AI-driven marketing capabilities in-house
Buy or build: still on the fence? This guide covers everything you need to know to build your own Faraday-like AI capabilities.
How to boost your Facebook lookalike audiences
Advertising on Facebook is expensive, and difficult to get right. In this guide, see how AI-powered lookalike audiences can help you drive meaningful results.
Using data science to fuel customer acquisition
Learn how every tool you use to identify and reach prospects – from personas and lead scoring to SEM and direct mail – can be improved with data science.
Using AI-built personas to drive growth
Personalization is a must for any brand that wants to grow. In this guide, learn how to implement it at scale and gain valuable customer insights.
Webinars & videos
Creating a Customer Retention Strategy with Data at its Core
Faraday CEO Andy Rossmeissl discusses data-driven retention strategies with industry experts from Reebok, Lob, and Mattel.
Data science for growth
Alex Kubo, VP eComm + Digital Marketing at Burrow shares how his team uses data science to grow smarter.
Scaling personalization with machine learning
Faraday’s data science and customer success directors discuss how AI-built personas can help brands better understand their customers.
Next-level lead conversion strategies
Faraday and ActiveProspect share how top-performing sales and call center teams help reps optimize their outreach.
Using AI to drive credit union growth
Faraday and EmpowerFi explore the most impactful applications of AI in credit union marketing.
Optimizing the insurance funnel from capture to customer
Faraday and ActiveProspect go over the proven tools and processes insurance companies can use to capture more high-value leads.
Predicting consumer behavior with propensity models
Faraday’s Director of Data Science breaks down propensity models and how brands can leverage them to build customer engagement strategies that work.