Overview

Get your acquisition playbook.

Learn how to optimize every acquisition channel with consumer predictions.

image

About the playbook

Acquisition is always a top priority.

Here's how predictions make it easier.

Prediction and acquisition go hand in hand. There are as many types of predictive models as there are means of converting customers.

In this guide, you'll learn about the powerful audience-building capabilities of predictive models and how they can support everything from geographic analyses to lead scoring. Then, see how you can activate your predictions on everything from paid social to direct mail.

Key insight

Predictive lead scoring is a key tactic for many marketers, whether they're triggering personalized emails in real time or coordinating call center outreach.