How-to guide

How to put data science to work across your entire customer acquisition strategy

There are numerous AI-driven marketing tactics brands can use to optimize their acquisition channels. In this guide, we break them all down for you and explain the various considerations to take into account for each one.

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What’s in the guide?

Key tactics to utilize

Predictive models can be deployed in countless ways. Discover how they can play into your audiences, including personas, portable lookalikes, and more, as well as aid your geographic analyses and lead scoring.

Key channels to target

Omnichannel marketing is difficult to master, but worth the effort. See how the above tactics work with everything from direct mail to social media ads, and how Faraday can integrate with a broad variety of channels.