Overview

How to build your own prediction cloud.

Unsure whether to buy or build? Here's a step-by-step guide to creating AI-driven marketing capabilities in-house.

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About the guide

AI, from start to finish.

Everything you need to consider.

You've come to the conclusion that consumer predictions are key to smart growth. Now what?

If you're considering building your own prediction platform, there are a number of things to keep in mind: compiling consumer data, building a data science team, implementing your models, hooking it all up to ESPs, CRMs, data warehouses... In this guide, we'll walk through it all and help you put a price tag on predicting consumer behavior.

Key insights

We've got important considerations, pricing guidance, and potential vendors for every step of the process — whether you're just sorting out your data or looking to hire a data scientist.