Overview

Customer lifecycle optimization.

Get Faraday's four-step path to prediction and learn how you can start making predictions with just pen and paper today.

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About the whitepaper

It all starts with your data.

Unlock its potential, and the sky is the limit.

Predictions are the hallmark of customer lifecycle optimization. In this guide, explore the benefits of lifecycle mapping and how consumer predictions can help you leverage the patterns in your data to guide marketing strategy. Start uncovering patterns today with just pen and paper — no data scientist required.

You'll also learn how to enrich and activate your data to uncover valuable insights about your customer base, and how pen-and-paper predictions relate to the type of machine learning used by brands today.

Key insight

Once you've fully mapped out your customer lifecycle and identified the key data points associated with each stage, you can start to search for patterns — the basis of predictions.