Overview

Get your Facebook playbook.

Learn how to run even smarter campaigns and unlock advanced audience capabilities with consumer predictions.

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About the playbook

Facebook is a powerful tool for advertisers.

Here's how we unlock its full potential.

It doesn't take that much to get started. In this playbook, we'll explain how we activate your data to build powerful predictive models, and from there the options are endless.

Gain true transparency with custom audiences. Segment audiences by persona. Use personas to seed lookalike audiences. The bottom line? Everything you're already doing on Facebook can be enhanced by the right predictive model.

Key insight

Faraday creates custom, AI-driven personas for brands, which can be leveraged with both custom and lookalike audiences on Facebook.