Overview

The Faraday starter guide is here.

Jumpstart your predictive marketing journey in the Faraday Prediction Cloud.

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About the guide

Work smarter.

Take a look under the hood.

You know you need predictions — but how do you go about getting started? And what does prediction actually look like?

Take a deep dive into the Faraday Prediction Cloud with this starter guide. It walks you through the behind-the-scenes magic of how Faraday helps you work smarter and grow faster, then through the app itself to show you the features you'll come to love.

Key insights

Faraday empowers brands to make three types of consumer predictions: persona, propensity, and value. Each prediction type is the jumping-off point for a machine learning model tailored to your goals.