Overview

Get your Google Ads playbook.

Optimize your Google Ads bidding strategy with consumer predictions.

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About the playbook

Google Ads is a powerful tool for advertisers.

Here's how we unlock its full potential.

There's no denying the importance of Google Ads when it comes to customer acquisition. But best practices can only get you so far. There comes a point where ROAS hits a ceiling. Conversion rates stall, CPA is stubbornly high, and competitors are bidding on all the same keywords.

It’s time to think outside the box—to find smarter ways to reach your target audience with Google Search campaigns.

This playbook gives an in-depth look at two proven approaches to optimizing your Google Ads targeting strategies with data science. Discover how Faraday enables brands to target high-value customers with AI-driven geotargeting and bid adjustments.

Key insight

Faraday uses predictive models to score every consumer in the country based on your business goals. Using those scores, we can determine which regions or zip codes are most valuable to you — and push that data to Google Ads.