Faraday

Case study | Customer acquisition

Putting custom lookalike audiences to work for a luxury lingerie company

This luxury lingerie brand has a massive, loyal following, but it needed to keep growing its audience if it wanted to compete in an increasingly crowded e-commerce scene. The holiday season was the perfect opportunity to get in front of new, high-value customers.

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Here’s the gist:

Challenge

To stand out among other popular brands, this lingerie company needed to reach high-value customers at a key time of year.

Solution

Faraday used AI to create hyper-targeted custom lookalike audiences and delivered them directly to Facebook.

Results

Click-through rates and conversions soared when the brand ran holiday promotions using Faraday’s audiences. Download the case study for a full breakdown!