Case study | Customer acquisition
Putting custom lookalike audiences to work for a luxury lingerie company
This luxury lingerie brand has a massive, loyal following, but it needed to keep growing its audience if it wanted to compete in an increasingly crowded e-commerce scene. The holiday season was the perfect opportunity to get in front of new, high-value customers.
Here’s the gist:
To stand out among other popular brands, this lingerie company needed to reach high-value customers at a key time of year.
Faraday used AI to create hyper-targeted custom lookalike audiences and delivered them directly to Facebook.
Click-through rates and conversions soared when the brand ran holiday promotions using Faraday’s audiences. Download the case study for a full breakdown!