Case study | Lead generation
Putting Facebook audiences to work for a home decor company
All brands need an online presence these days, even if their sales are primarily offline. See how one traditional retailer leveraged data science to transform its digital strategy and increase revenue.
Here’s the gist:
In order to compete with newer, digitally savvy brands, this longstanding furniture and home decor company needed to ramp up its online strategy.
Faraday’s AI-generated personas allowed them to create Facebook lookalike audiences based on their existing customers.
The new lookalike audiences dramatically outperformed traditional Facebook audiences, leading to higher ROAS and lower CPA. Download the case study for a full breakdown!