Faraday

Case study | Lead generation

Putting Facebook audiences to work for a home decor company

All brands need an online presence these days, even if their sales are primarily offline. See how one traditional retailer leveraged data science to transform its digital strategy and increase revenue.

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Here’s the gist:

Challenge

In order to compete with newer, digitally savvy brands, this longstanding furniture and home decor company needed to ramp up its online strategy.

Solution

Faraday’s AI-generated personas allowed them to create Facebook lookalike audiences based on their existing customers.

Results

The new lookalike audiences dramatically outperformed traditional Facebook audiences, leading to higher ROAS and lower CPA. Download the case study for a full breakdown!