Case study | Customer acquisition
Putting AI-generated lookalike audiences to work for Facebook ads
When this leading window and building materials manufacturer needed to optimize its digital advertising strategy, it leveraged AI-driven predictions to outpace its competition and lower customer acquisition costs.
Here’s the gist:
This client was seeing limited reach with its traditional Facebook lookalike audiences, in spite of a surge of interest in home improvement projects during the pandemic.
After enriching the company’s customer data with third-party data, Faraday created AI-generated lookalike audiences that could be used in Facebook campaigns as well as other channels.
Faraday’s lookalike audiences allowed the company to reach a trove of people it had never been able to target in previous digital advertising efforts. Download the case study for a full breakdown!