Case study | Customer acquisition

Putting AI-generated lookalike audiences to work for Facebook ads

When this leading window and building materials manufacturer needed to optimize its digital advertising strategy, it leveraged AI-driven predictions to outpace its competition and lower customer acquisition costs.

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Here’s the gist:


This client was seeing limited reach with its traditional Facebook lookalike audiences, in spite of a surge of interest in home improvement projects during the pandemic.


After enriching the company’s customer data with third-party data, Faraday created AI-generated lookalike audiences that could be used in Facebook campaigns as well as other channels.


Faraday’s lookalike audiences allowed the company to reach a trove of people it had never been able to target in previous digital advertising efforts. Download the case study for a full breakdown!